Jean Baudrillard - Hyperreality in Media

I found this quote by Jean Baudrillard who is known for the media theory outlining hyperreality. He talks about how celebrity culture is coveted in a hyperreal world and also how video games can be taken to the extreme whereby gamers take violent traits into reality. He further explores this idea that we live in a 'less real' world e.g. in the past we had face to face conversations with a physical human whereas today we experience more intangible things like images, symbols, screens. McLuhan also agrees with this theory that the technological structure of the media is affecting our attitudes, beliefs, thoughts and general everyday life. I feel this quote is apt for our film as our main focal point is the questions of Identity.

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