Logo Analysis, Design, Animation and GIFs

Below is a video that I recorded and constructed together using my iPhone and Final Cut Pro. It shows the initial drawn designs of the logo and the reasons behind why we wanted these types of designs. It also analyses the pros and cons of each design to help us reach a final decision. 

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Logo Design 1
I'm really pleased with this design as it looks really slick and professional. The light bulb effectively represents the idea that we are 'alluring' our audience whilst simultaneously catching the viewer's eye from the bright colours. The font is 'Feathergraphy' which I downloaded for free from the font hosting website Font Space and I think this font works well with the graphic style of the filament from the bulb.

Logo Design 1 - cropped.
This is a cropped version of the original in case we decided that the logo needed to be smaller in order to look more effective on our ancillary products.

Logo Design 2 - Grey Blur Background
This font is much more graphical and modern. The colours are neutral and effectively represent the film noir genre. The only down side to this is that it doesn't say our actual institution name therefore would we be that memorable to our viewers? 

Logo Design 2 - White Background
I much prefer the white background, as the logo now looks like a 'button' and is a much more iconic and memorable image. 

 
I created the above GIFs using a website called "textanim". I knew these are too basic to use as our animated logo but it gaves us an idea of some ways of visually presenting text and catching our viewer's eye should we ever promote "Identity" through social media or other internet sites.