Ancillary Task 2 - Film Review for Identity

Below the iPad screenshots show the "Vue" app I used to source the original film review. I wanted to use this as a template to make it look as though Identity was featured in-app. I used Photoshop to manipulate my own film review and took screenshots from our finished film. The reason I chose an App-based review is because most film reviews are either on a website (e.g. www.empireonline.com), in a magazine (e.g. Daily Mail Weekend) or featured in a newspaper article (e.g. The Times). Therefore with our more technologically advanced audiences these days shifting from old to new media, I felt expressing my review on a tablet platform would be more suitable - particularly when our target audience is young (mid 20s) with a likely higher disposable income present to spend on gadgets. What's really good about tablet apps and film reviews being on them is that interactivity is increased significantly as the audience can watch the trailer right there and then, they can access the website from their tablet internet and it gives them the ability to book tickets and share/promote our film through social media.

Original Film Review. I like the simple style, easy to read and short synopsis. I also like the 'at a glance' feature for people who don't like to read large chunks of texts, as this gives the key details and could catch the viewers eye who is flicking through the App screens. The ability to watch the trailer and book the tickets from the review itself is extremely interactive and likely to increase box office sales in return.

Contents page on a side bar to the left for easy navigation between articles in the March 2014 Vue Magazine edition.

Various film reviews with dvd/film posters present and function to scroll through various films to suit all genre preferences of the readers.

Social media widgets and email widget to share and promote the film more.

Ability to book tickets from the review itself.

My final film review. Analysis in following blog post.