Audience Profile - what sort of people do we want to target a film at?

Above animation created using Animoto, a free online video service which combines music, text, videos onto a stylised template.

Screenshots and extended details, as the animation is quite fast paced.

We have described the narrative of 'Identity' to be a 'detective-drama' which both conforms and subverts typical film noir conventions.

We have listed Identity as having a BBFC rating of 15 as it follows the stated rules and  regulations.

To widen our audience pool we want to target both males and females. We also want to aim for couples or friend groups of 20-30 years old, perhaps budding young entrepreneurs.

We are targeting the ABC1 demographic as this widens our audience pool further and prevents any bias by including all social classes.

We ideally want to approach and advertise our ancillary tasts (posters and magazine reviews) as well as our film as a whole, to fans of short, detective-dramas, new AND old film noir watchers.

"For audiences who like to actively consume a media text, engage with an enigma and follow a fast pace chase." Sums up our intentions of the Identity narrative very accurately.

"For audiences who can relate/recognise the husting city of London. Audeince may be business professionals, university students or parents."